Our client had reached a plateau, having exhausted their existing network and struggling to build a new pipeline. Despite achieving multi-million turnover, the company relied heavily on recurring revenue from existing customers. This posed a significant cash flow risk if contracts were not renewed.

FFW was engaged to develop a new go-to-market strategy, generating short-term revenue while establishing a foundation for long-term industry expansion. By leveraging their past successes, FFW identified high-margin, repeatable, and referenceable activities and applied them to a targeted vertical market where demand for innovation was high.

As part of the engagement, FFW implemented a CRM system to enhance the sales function, provided coaching and mentoring for executives, and refined the company’s value proposition to increase prospect engagement. By integrating sales best practices with digital marketing and improved messaging, FFW launched a strategic programme focused on the insurance industry.

The tailored solution included structured engagement messaging, the involvement of industry experts, clear milestone planning, and a value proposition that aligned with industry needs. This approach successfully demonstrated the power of Pebblecode’s innovation methodology, resulting in an impressive seven-figure pipeline across eight new prospects.